Tips for Getting Your Boat Transported Safely | transportation

Boat transportation is an ever growing industry for people who need transportation for boats ranging from canoes to luxury yachts. Australia is a very busy place for boat transportation with dozens of companies specialized in boat transportation appearing in all big cities such as Sydney, Melbourne or Perth.Of course, by far the best way of transporting a boat is by water, sailing from port to port, eliminating the risks of road accidents or traffic problems. But since there are many points out there that are not connected by water, the need for boat hauling appeared and became popular very fast. In this article we will go over some tips and warnings about not having problems during transporting your boat.As for all types of transportation, choosing only the best team of professional haulers is a must. You must be careful about what company you pick since boats especially larger ones can be very expensive and you don’t want them damaged in any way during the transportation.Transporting smaller boats is rather easy. You only need them loaded in a trailer and either tow them to their destination or hiring a pick-up truck to come and pick them away. For larger boats such as yachts, transportation becomes a real problem. Since yachts cannot be transported that easily and because of their huge values, yacht transportation has always been a sensitive thing to talk about if you don’t know what you’re doing. Since getting your yacht transported on the road can be very risky, accidents happening every single day, you need to find a company which provides the best drivers and equipment out there. Ask around for feedback and reviews and only after you’ve found more than a couple choices should you pick the one you find the best.Another very delicate problem is insurance. You must talk to the shipping company about what type of accidents are covered by the insurance policy and also what documentation is needed. You may want to inform the company of any present damage to the boat before travelling. Also you should take pictures of the boat from all sides in order to use them as proof in case accidents appear.Pre-transportation preparation is also vital in order to prevent most common accidents happening. You should remove all accessories such as antennas or any type of rigging. You should remove all personal or valuable items from the boat if you don’t want them getting damaged since most insurance policies don’t cover the damages of personal items. Also loose items should be fixed in place since the boat will move quite a bit during the transit. You should be careful about wrapping your boat since there have been cases where the wrap will get damaged because of the abrasion.There are rare cases when you need a boat transferred on-land but in those cases, if you’ve chosen a reliable company and if you’re well prepared, all risks of damage should at a minimum.

Why You Should Add Video to Your Online Marketing Strategy | Online marketing

Each day I talk to small business owners and marketing managers about the advantages of video marketing and what it can do for their businesses. Most of the time they associate video production with the cost, not the benefits. Big mistake. One video can be reused for numerous marketing channels. It is a cost effective method to generate more leads. Here are 11 reasons why you should produce an online video and successfully use it for various marketing channels.- Higher Return On Investment potential. Early video adopters found out that video is very cost effective since increased sales outweigh the production cost and bring higher ROI. Businesses hesitate to add video to their marketing mix due to a high video production cost, which remains an obstacle to greater video adaptation. Animated video can be a solution to that since it doesn’t require live action video shooting, extensive equipment and onscreen talent.- Improve SEO ranking. Google, Yahoo, MSN, AOL Search Engines give priority listings to websites that host video content. Research shows that webpages with engagement objects such as video, enhance the user experience and therefore rank higher in search results. Uploading Online Video to the second largest search engine – YouTube, and linking back to your website will add even more weight to your Google search results.- Increase profile views within business directories. Create a short introductory video about your company, products and their benefits. Post video on business directories – Yellow pages, Google places, Yahoo! Local, Bing Local, Yelp and others and drive more traffic to your websites, get more calls, and increase store visits.- Improve email marketing. Are you constantly looking for new ideas to improve response rates? Consider including video in your email marketing campaign. Integrating video can increase click-through rates and lift conversion by 50% (source: Constant Contact).- Track results. The success of a video campaign can be measured accurately in real time. Detailed analysis of how many people viewed the video, who watched it, what behaviors the video generated, and more can be displayed. When you post videos on other websites, you can keep track of the number of visitors it brings to your website.- Enjoy Viral Effects. Online video has a great potential to become viral and be seen by the masses, creating an online word of mouth effect. Viral video became popular through the process of Internet sharing through YouTube, Facebook, blogs and email. Video is a great way to encourage interaction, fun and enjoyment amongst the online community.- Support sales. More companies incorporate videos into their sales presentations that can help sales people to more effectively deliver their marketing messages and sell products. These introductory videos demonstrate how products work, dissolve common objections and show the testimonials of satisfied customers.- Utilize Mobile channels. As many users are switching to smart phones, online marketers are looking for ways to be able to reach them through their handsets. However, not all videos can be played on mobile. E.g. Flash videos cannot play on Apple products such as the iPhone and iPad. The problem can be solved by uploading Flash video to YouTube, which uses HTML5 technology to display various formats of video and then embed YouTube video on your website.- Motivate viewers. Great stories combined with music create a powerful emotional overtone, capture and motivate audiences. Rich content and entertaining stories give consumers editorial reasons to return more frequently to website or blog. Made-for-web video is the most effective online format to positively influence purchase decisions.- Educate and build trust. Video is suited for many forms of presentations to inform and instruct customers about your products, their features and benefits. Audio and visual presentations can accelerate learning by 78% and increase comprehension (source: S. Cartwright, Preproduction planning for video, film and multimedia). Focus your script around the most important points you want your viewers to remember and do.- Reach your audience in any language. Video helps you tell your story in any language and motivate viewers to take action across all time zones and borders. Either record voice over talent in different languages or add translated subtitles to your video to reach broader audiences.Online Video is a no brainer for any business. Start with one video, upload it to various channels and get results.

Online Business Necessities | online business

There are so many different online businesses out there today that it is very difficult to determine which one is the best for you. You would have to make sure that you consider the following Online Business Necessities when choosing the right business and once you choose the right business for you, how to make it work.1. Which Online Business Industry do I want to get involved in? This is such a tough one which is why I placed it at number 1. The reason is because it is very difficult to find out just which online business to get involved with. Which one is the real deal and which one isn’t. My Best advise to you is to do some research. “Google Search” the company, check for reviews, and most of all, see if there are any “scam reports.” Not to say that that will determine your decision. There are people out there who doesn’t have what it takes to be successful as an online business marketer so they write negative adds. Just make sure you do enough research before you make your decision.2. Can I afford the start up cost? Let’s face it, if anyone wants to open up a business whether it’s a restaurant, an auto part store or even an online business, you have to expect to have some sort of start up capital. I mean, there is so much that is required in order for you to start off your business on the right track. So one of the Online Business Necessities is considering all the costs and make sure you can afford it for at least the next 3 months until your business begins to show some profitable results.3. Education!! I cannot stress that enough to everyone. If you want your online business to really be successful, you have to educate your self as much as possible regarding this industry. If you are reading this right now, congratulations! This tells me that you are interested in knowing the necessities of having a successful online business. You need to educate yourself on the latest social medias out there and educate yourself on how to really market your business on the internet. One of the things that you have to remember is that technology changes almost everyday. If fall behind on the latest tricks and tips out there, you just might fall behind and potentially lose out on being successful.4. Support. One of the most important ingredient to having a successful online business is to have the right support. You have to have someone who has already been down that road that you are about to take to help guide you. If not, you are going to have to learn the hard way and do everything on your own. If you happen to just choose a company online, make sure that it has good support. Make sure that they are able to provide you with all the tools necessary to help you run your online business. Be aware of all the contact information that they provide and keep it handy. Rest assured, you are going to be needing that information.5. Last but not least, an online business necessity you need is to find your, “WHY.” Why do you want to start an online business? Why do you want to be an entrepreneur? Why are you doing what you are doing? This is very key to your success. Once you find out and determine what your “WHY” is, you will take all the necessary steps to make sure you reach your “WHY”. Your “WHY” is not only something you are looking forward to reaching but it is also your strength and motivation when you feel like giving up and throwing in the towel. Your “WHY” will help you to keep going forward.Think about your why for a moment… If you want to get to your why, begin so today. Click Here.